Su:m 37

Su:m 37, Korea’s first naturally fermented cosmetics brand. Ad Campaign 2015 Art direction and stylist: Cristina Hernández Photographer: Joana Sandrin


Encounter Ad Campaign (proposal) Photographer: Joana Sandrin Gauer Set Designer & Art Director: Cristina Hernández Montero


Foundation is a reflection on our concept of beauty and the common abuse in the consumption and usage of beauty products. It draws upon our ‘need’ to hide imperfections, our desire to be more beautiful. We literally ‘cover’ ourselves, many times leaving our natural beauty,


Eggcentric represents a contrast between the natural and the artificial, the relationship between the fragile (egg) with aggressive, sharp, corrosive elements. It shows a delicate, precious ‘natural’, contaminated with our eagerness to always own, produce and be ‘more’. Photographer: Joana Sandrin Gauer Art Director & Set Designer:


Photo Shoot & Film for Anakao Jewellery Photographer: Margarita Lievano Lighting: Gabor Szantai Main Model: Natasha Beardmore (Base Models) Model: Johanna Rodriguez Creative Direction & Stylist: Cristina Hernández Montero Film: Rolfe Klement Film maker assistant: Paul Kitson Make up: Katrina Appie Hair Stylist: Margarita Umelo Short Film Behind the scenes  

Anakao Jewellery

Art Direction and Brand Designer, e-Commerce, Advertisment Campaign, Photo shoots, stationary, brochures, brand communications ANAKAO – refined luxury jewellery, created by high quality craftsmanship. 18 carat gold and set with the most pure, natural diamonds and stones - it’s safe to say that ANAKAO is at