I’ve worked closely with each of the professional hairstylists, assisting them in developing their ideas for the brand and transforming these into a visual reality. Together, with the stylist’s concepts and my eye for design and art direction, we created award winning imagery for L’Oréal Colour Trophy.
Part of the visualisation process was in the creation of mood boards which reflected the ideas of each hairstylist and expand to make up directions, lighting, atmosphere, styles, photography instructions, etc…
I carefully coordinated a team of 6 hairstylist, the photographer, film maker, models and MUA which transformed the ideas that came from the mood boards, into something transferrable to the camera, showing L’Oréal in its finest light.
Photographer: Margarita Lievano
Film: Rolfe Klement
Art Direction & Stylist: Cristina Hernández Montero
Video Editing by: Chessa Mehlman
Makeup: Judith Cudjoe
Nicole Christina Iroh
Ryan Ryan Steedman